On December 10th Mayor Breed and Supervisor Mandelman introduced BOS File No. 241197, an ordinance that would create the Cole Valley Entertainment Zone. Buoyed by the success of the Entertainment Zones that occurred downtown, this is an acknowledgment that there are other parts of San Francisco that have yet to recover from the pandemic-related downturn.
As a refresher, entertainment zones enable restaurants and bars in designated areas to sell alcoholic beverages to go for outdoor consumption during events and activations. The establishment of entertainment zones stems from the Mayor’s Roadmap to San Francisco’s Future, which has supported a series of entertainment initiatives designed to bolster Downtown’s economic recovery. Sanctioned under SB 76, authored by Senator Scott Wiener, entertainment zones are designed to support the sustainability of local bars and restaurants and boost neighborhood economic activity by permitting restaurants and bars to sell alcoholic beverages to go for outdoor consumption during special, permitted events.
So far, there have been three events (in two Entertainment Zone areas) that have taken advantage of this legislation: Oktoberfest on Front (Street) on September 20th and Nightmare on Front Street on October 31st, along with the recent Winter Wonderland Tree Lighting Ceremony on November 30th at Thrive City (Chase Center). All of these have been deemed a success, bringing in thousands of people and increasing sales by anywhere from 700-1,500%.
The proposed legislation makes a tweak to the definition of an “Entertainment Zone Event” by removing the requirement of an ABC license or permit to allow the sale and consumption of alcohol to be served outdoors. Moving forward, only local authorization is needed to hold an “Entertainment Zone Event,” with only licensed establishments that hold an ABC permit allowed to sell alcohol. This will greatly reduce the amount of paperwork needed to put on an Entertainment Zone Event.
Cole Valley is a small neighborhood district that spans three blocks from Frederick Street to Parnassus Avenue. Intimate in nature, it does feature several bars and restaurants, and the neighborhood has undertaken several street-specific events, like the Cole Valley Night Fair on December 5th. It is not a neighborhood that draws many nighttime patrons, largely due to its location and family-oriented population. However, it is located along a Muni line and sits between the Haight and Inner Sunset neighborhoods, so it is a good case study for this type of economic initiative. It is anticipated that the proposed entertainment zone will be effective as early as March 2025, allowing for nighttime and weekend events along Cole Street in the spring.
The entertainment zone program has so far proved to be a success in larger, more commercially-oriented areas. Cole Valley is an interesting choice for the first of this expanded concept, but if successful, can demonstrate how other neighborhoods in the city such as the Inner Sunset, which has held several night markets in 2024, can utilize the concept to help attract patrons during times that are otherwise pretty quiet. Cole Valley’s businesses all support the proposed Entertainment Zone and, if successful, will be great to see how this concept is utilized in other neighborhoods throughout San Francsico.
Authored by Reuben, Junius & Rose, LLP Partner, Tara Sullivan.
The issues discussed in this update are not intended to be legal advice and no attorney-client relationship is established with the recipient. Readers should consult with legal counsel before relying on any of the information contained herein. Reuben, Junius & Rose, LLP is a full service real estate law firm. We specialize in land use, development and entitlement law. We also provide a wide range of transactional services, including leasing, acquisitions and sales, formation of limited liability companies and other entities, lending/workout assistance, subdivision and condominium work.